Sales Promotion: Concepts, Methods, and Strategies

Sales Promotion Concepts Methods and Strategies Offers an overview of the field of promotions how promotions affect sales and profits types of sales promotions the interaction of promotion and advertising and future research With a practical ori

  • Title: Sales Promotion: Concepts, Methods, and Strategies
  • Author: Robert C. Blattberg
  • ISBN: 9780134423029
  • Page: 148
  • Format: Paperback
  • Offers an overview of the field of promotions how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.

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